ABOUT
Thais Guerra
Thais Guerra has a Bachelor Degree in Advertising and an MBA in Branding from PUC-MG. With a career spanning 9 years in the field, she has honed her skills across a range of roles, cultivating a versatile skillset and an eye for detail.
Languages: English (fluent), Portuguese (native) and Spanish (intermediate)
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visual
stories
Thais excels in meticulously crafting captivating visual stories across both digital and print mediums. Her insatiable curiosity drives her to continually seek out new knowledge and approaches, while her innate ability to find beauty and soul in every project sets her apart. She can make something out of nothing.
​Keen eye for detail
and aesthetics as well
as leadership and interpersonal skills.
Capable of steering complex projects from inception to completion, adeptly managing deadlines and dynamic demands along the way.
Designs in Adobe InDesign, Illustrator, Photoshop, Keynote, PowerPoint and
Google Slides.
Ability to work collaboratively
with a team and
with clients.
Experiences
Thais is a firm believer that every brand, regardless of its scale or stage of development, has a story to tell - and she enjoys finding ways to translate their essence in a genuine, unique and creative way.
She offers a range of services including brand strategy, identity and branding, print and digital design, art direction and creative direction.
SEPT 2015 - NOW
Brand Strategist
& Freelance Art Director
Creation of digital and print graphic assets for Ad Agency’s clients, including signage simulations, stationery, and content tailored for social media platforms.
Also worked as an independent creator focused on branding projects for small businesses across various sectors, guiding them from conceptualization to establishing a distinctive visual identity to ensure their brand stands out in the market.
JAN 2021 - MAR 2023
Brand Strategist
& Creative Director
at Grupo KATZ
Crafted compelling visual narratives across digital and print platforms for all the companies and enterprises of the KATZ Group. Composed strategies for all launches and platforms and overseen the creative processes for publications, products and advertising.
Coordinated with design professionals to ensure that the overall quality and style of a product fit the needs of the enterprise, from marketing to product development. Also lead a team of 4 people and supervised marketing staff recruitment and operations, managing budgets and coordinating with other departments to ensure product alignment with organizational goals.
Mobilized and coordinated remotely a creative team (photographers, filmmakers, journalists, etc) in Bahia to promote the company’s enterprises in the state. Also created brand experiences in Bahia (a Museum, two Restaurants and sponsored non-profit initiatives) to promote KATZ’s lifestyle. Also coordinated a series of events to promote brand awareness across major players in Brazilian Construction, Real Estate and Architecture. Produced a digital short-series to showcase the brand’s enterprises with award-winning Architects.
JUL 2019 - OCT 2020
Founding Partner
& Brand Strategist
at Marble Design Pieces
Led the full branding process, from concept development to creating a unique visual identity and product portfolio. Highlighted expertise in the luxury event market, specializing in weddings and chef-hosted tastings. Designed and curated a collection of creative tableware for rental. This elevated the offerings for decorators, chefs and caterers, allowing them to craft unforgettable dining experiences. Spearheaded the production of an immersive restaurant concept showcased at CasaCor, a premier architecture, interior design, and landscaping exhibition in the Americas. Collaborated with renowned architects to create this innovative space, which attracted top Brazilian chefs, including Michelin-starred Helena Rizzo.
Education
Advertising
Portfolio Program
@ School of Visual Arts​
2024 | USA
Strategic Planning Bootcamp
@ Miami Ad School​
2024 | USA
MBA in Branding
@ Pontifícia Universidade Católica de Minas Gerais
2019 - 2022 | BR
Bachelor Degree
in Advertising
@ Centro Universitário UNA
2013 - 2017 | BR
Academic highlights
+ Lowsumerism’s impact on advertising strategies: A case study of Green Co. Brazil
Published in the international Scientific Magazine “Media & Journalism”, vol. 18 N.º 33 (2018): Institutional and Organizational Strategic Communication. ISSN 2183-5462 (online) / ISSN 1645-5681 (print). LISBON, PORTUGAL.
This article is a case study about “Green Co.” - a Brazilian fashion brand - and explores the rise of lowsumerism and its influence on modern advertising. Focusing on the promotion of sustainable consumption, the article discusses the challenges of balancing ethics and aesthetics in advertising. Through interviews and digital analysis, the article highlights Green Co.'s genuine commitment to sustainability: by not only espousing sustainable values but also embodying them in their practices, the brand succeeds in crafting a narrative that is both socially responsible and commercially appealing. This integration of sales objectives with ideological aspirations positions Green Co. as a compelling example of how businesses can thrive while prioritizing sustainability. CLICK HERE TO READ THE ARTICLE
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+ Winner of "Startup U", a pre-seed Startup Acceleration Program at the Federal University of Minas Gerais (UFMG) in 2016.
Thais was the co-founder of “Desencaixa”, project awarded with 1st place and incubated for 8 months in Belo Horizonte, Brazil.